International Marketing Consultant
Business-Driven Marketing.
Meet Paul
Marketing Strategy - Creating & Building Brands
My passion and expertise lies at the intersection of commerce, creativity, and culture, where I apply an understanding of client and consumer needs, across borders and cultures. I help companies unlock growth opportunities in challenging and complex markets, globally.
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I've led strategic initiatives for some of the world’s most iconic companies and brands such as; Unilever, Kellogg, United Airlines, Nestle, Samsung, Allianz, and Nandos.
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Recognized by clients and colleagues for my strategic approach and personable leadership, leading high-performance teams to build profitable brands across developed and emerging markets including; USA, UK, Asia Pacific, and Australia NZ.​​
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Austrade [Australian Trade & Investment Commission] Authorized Marketing Consultant.
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Ad Age, Ad Week, & Forbes contributor.
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Advertising Effectiveness Awards [Effies] judge.
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Named "Agency Innovator 2019" - The Internationalist.
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Co-founded two start ups.
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Speaker - incl. commencement address, Alma mater.
Select Testimonials
“A critical asset to the Kellogg Company."
- JeanYves Heude. Former Managing Director, Kellogg ANZ.
“Paul was a phenomenal hire when we launched System1 Agency in the Americas; bringing exactly the blend of creative, strategy, account, entrepreneurial, and leadership skills needed for the task."
- Alex Hunt. CEO Behaviorally. [Formerly System1].
“Paul has a super-human ability to see around corners."
- John Gerzema. New York Times Best-Selling Author & CEO The Harris Poll. [Formerly Fallon].
“Paul is an exemplary strategic partner. He has the ability to paint a vision for the business and brand, together with the strategic and creative talent to achieve it. A genuine passion to help grow the business, and leads in a consultative way that brings people along with him.”
- Caroline Lane - Digital Marketing Director, Bibliotheca.
“Paul made a huge contribution to the Kellogg business in his role heading up the account at the Ad Agency, JWT. He is well respected and his leadership inspired the team to constantly strive to create better work. As a result, Paul’s role expanded to additionally head up the media function for Kellogg’s at our Media Agency Mindshare. In addition to his keen focus on communications, he also contributed to marketing strategy, demonstrating a deep commitment to the quality of the work and success for the Kellogg business.”
- Fraser Taylor. Former Marketing Director, Kellogg ANZ.
“Paul is an excellent, detailed and knowledgeable professional. He has the vision, drive and talent to deliver anything from broad scale innovation, to full re-branding and advertising solutions. He's not a surface skimmer and goes into deep insight with everything he does. His creativity would match most creatives. He is a rare, unique talent."
- Matt Keon. Founder 18 Feet & Rising.